Gift Certificates can be quite a great revenue producer during the entire year, however your purchases will really increase around Birthdays and Holidays especially ahead of Christmas. It is a great idea to feature this gift certificate sale following Thanksgiving.
December can be the busiest month of the entire year if you effectively handle gift certificates. Let me let you know in regards to a good promotion.
If you buy the absolute minimum increment of a $100.00 in gift certificates between Thanksgiving and the very first of the entire year, you’ll receive a $20.00 “Bonus” Guest Certificate FREE. This twenty dollar bonus is a great way to enhance your December sales. Some restrictions apply to the Bonus Guest Certificates. The Bonus Guest Certificates are merely good from January 1st until March 31st and can not be redeemed for cash. This is made to drive your business on the very first 90 days of the entire year which are traditionally three slow months. This promotion brings business in during this slow time and it encourages and drives the sales of gift certificates during December and no less than $100.00 increases the transaction size 상품권 현금화. Those Customers who used to spend $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 / $20.00 which should be spent after the very first of the entire year and before March 31st.
You may be thinking that this is a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you’ll need to recognize that ultimately 50% of the Guest Certificates don’t get redeemed. The 16.66% discount amounts to only about 8% because not all of these Guest Certificates get used. The sales results will undoubtedly be very impressive.
You can promote the sale of gift certificates during your newsletter and through posters tastefully done in the Restaurant and on your own website. When you yourself have 10,000 customers and only 1% participated in the purchase of gift certificates at the minimum purchase of $100.00, this will be $12,000 in purchases. If you may like a 10% return, it would be $120,000.
Putting a separate table in the entryway of the Restaurant will make it a simple way for your Guests to buy the gift certificates and take the work from an already busy staff. The sole responsibility with this Employee would be to sell the gift certificates. This will be a great temptation for your Guests to buy while they are visiting your Restaurant. You would put the gift certificates in a wonderful gift envelope for the Customers, based on the dominations they desire (i.e. $20.00).
The important thing to increasing and pushing the sales of Gift Certificates is through outstanding dining experiences.
If the Guest “feels good” about their dining experience and they see a dining table display sign like usually the one below, sales of gift certificates will soar during December.
One Restaurant location, after putting in the dedicated table, increased their Gift Certificate business by 37% for the very first year and then one more 6% the very next year. This is a big boost to gift certificate sales. This has also dramatically increased the sales for the very first quarter of the following year through the Guest Certificate.
The redemption on the “bonus” Guest certificates was only about 50% which puts your discount of 16.66% to 8.33%. If the Gift Certificates got in $20.00 amounts it means that you would bring in five parties from the $100.00 sale.
Bonus Discount – The “Bonus” Guest Certificate only features a three month life. This is a quite simple promotion and it works. By and large, individuals who buy the gift certificates are loyal Customers and it gives you the opportunity to “reward” their patronage. The “Bonus” Guest Gift Certificate is just a different size and color compared to the regular Gift Certificate. Regular Gift Certificates can be $20/$25/$50/$75 or $100.00 amounts. If the Guest did not need a desire, I would give them 5 – $20.00 Gift Certificates for $100.00 and 1 – $20.00 Guest Certificate.Any denominations can be combined to help make the $100.00 special and then receive $120.00 worth of value. The redemption rate on regular gift certificates are about 80%, therefore 20% aren’t redeemed, while only 50% of the Guest Certificates are redeemed and they must be redeemed before 31st March the following year.
Gift certificates are the right solution for any special occasion. From celebrating birthdays, graduations and weddings to inspiring higher business performance, gift certificates are usually a delight to receive. If you’re unsure what to get for a person but you know what restaurant they like then Gift Certificates is the best way to go.