Having a web site, doing on-page and off-page optimization and analyzing visitors is not everything what webmasters and internet marketers should do. You need to know how your website is ranking in various search engines (at least Google, Yahoo and Bing). This applies for each and every keyword you are interested in. Knowing the search engine result page (SERP) position is very important to understand the traffic volume, any fluctuations in income or perhaps any parameter that could be related to locate engine ranking.
Generally speaking you are able to track few keywords manually. You can simple enter that phrase in browser and check position of one’s target page. website keyword checker However, the manual approach lacks many important steps. It is insufficient to test ranking, it is almost mandatory to record positions and other relevant data. Having a history of positions can help you to figure out what changes to the website have contributed to some significant change in ranking. Needless to say, fluctuations in positions are natural, search engine algorithms change, new websites come every single day and many factors donate to the position of one’s website in search results.
The best way to track ranking is by using some software. There any many such tools around. Market Samurai, as an example, comes with an excellent rank tracker module. It tracks not merely rank positions but additionally the amount of backlinks and PageRank. You just need to periodically trigger updates and all relevant data will undoubtedly be collected and stored into database. Anytime you will get the newest data and you may also display graphs showing progress over time.
How you need to use the tracking data? You can track the progress of each target keyword. If you’re doing SEO you will monitor the effectation of each change in page content or external links. The consequences are not immediately seen, but eventually you should spot the difference. If the change in ranking drops significantly then this might be considered a signal of some wrong action on the website. You ought not mix initial ranking fluctuations which are very common for new websites with ranking changes of older and established pages.
Anyway, rank tracker is one of the tools in trade. If internet marketing is your organization you then are most likely deploying it on a daily basis. Remember, position in search engine results in not merely SEO, it is also a reflection of the standard and usefulness of the content. Quality baclinks significantly contribute to higher ranking, keeping them is pretty easy with good content.