Whenever a Small, medium or big sized business needs a competent search engine optimization (SEO) consultant, you will find four options available:
1 – Assemble a team of in-house webmasters, programmers and marketers to accomplish the job.
2 – Contract the work to a specialized SEO company.
3 – Post an ad to hire an SEO consultant to act as a worker in the company.
4 – Get an in-house SEO consultant from a specialized company to work well with their staff without being an employee.
So, what is the better choice for your company? There are lots of points to consider before taking your decision.
1 – Assembling your in-house team of webmasters and marketers won’t work: From my long experience, assembling a team of in-house webmasters, programmers and marketers to get the job done won’t succeed as not one of them has enough experience in optimization. Moreover, they don’t realize what’re the challenges they are against or the hidden problems from which their website is suffering.
2 – Applying the most effective SEO practices: When starting any online project, the in-house SEO consultant works together with your managers to ensure that the Best SEO Practices are put on every project, that may ensure it is considerably faster to get your new webpages and other internet promotional advertisement to the very first pages of Google and other major search engines.
3 – SEO training seminars and workshops: An in-house SEO consultant will have the ability to organize SEO training seminars and workshops for different departments and different quantities of employees on how best to apply and are the Best SEO Practices in every online project.
4 – Getting more profitable and productive ideas: The daily discussions and the direct communications between an in-house SEO consultant and the organization administrators, managers, directors, programmers and webmasters will spark many new ideas on both sides. An easy idea or an indication in this atmosphere can make a massive difference in starting a new campaign or modifying and existing one to be more profitable.
5 – Creating probably the most SEO friendly websites: An in-house SEO consultant will have the ability to work quicker together with your managers to apply any necessary modifications or redesigns to your websites to be able to convert them into probably the most SEO friendly websites in the shortest possible time and with minimal efforts. This will ensure that the websites will rank in the very first pages of Google, Yahoo, Bing and other major search engines in the shortest time.
6 – Detailed SEO audit: working together with your webmasters and programmers, an in-house SEO consultant can quicker execute a detailed SEO audit to list all of the points that require correction or modification in your website and in your different online advertising campaigns.
7 – Selecting the most effective and profitable keywords to utilize for optimization: Having an immediate contact together with your staff in various departments will enable the in-house SEO consultant to complete the procedure of selecting the most effective and profitable keywords very quickly, so the whole procedure for optimization may start quickly and be effective and productive.
8 – Adding social media marketing marketing as a built-in part of your online marketing strategies: The in-house SEO consultant could have an immediate relationship with several selected employees in various departments to coach them on how best to begin a solid presence in various Social Media platforms. Maintaining a wholesome presence on different Social Media platforms is an expensive and time-consuming process. Having the in-house SEO consultant start and only supervise the selected company employees doing the daily Social Media Marketing activities will significantly reduce the price mixed up in process.
9 – Publishing press releases: Being in direct contact with various quantities of administration, it’s much easier for an in-house SEO consultant to locate a large number of ideas for new press releases every week. They can coordinate and publish many press releases every month to advertise the products and services of the organization, enhance branding and create a huge selection of good quality back links that may post the positions of several keywords to rank in the very first pages of Google, Yahoo, Bing and other major search engines.
10 – Blogging: An in-house Consultant could have better chances to get many blog posts from different departments to publish in the organization blogs every week. Some other SEO company won’t take a similar position to get hold of different experts in the organization to publish blog posts. Every well crafted and optimized post is a resource and a testimony for the company. Blog posts can provide a huge selection of good quality back links along with promoting the products and services of the company.
11 – Saving your time and money wasted on interviewing and hiring: Hiring an experienced SEO consultant is not an easy task. Hours are wasted in evaluating and interviewing many candidates. The interviewers tend not to have sufficient knowledge allow them to grab probably the most qualified candidates. On another hand, getting an In-House SEO Consultant from a specialized SEO company will ensure having an experienced consultant without wasting any time in the hiring process.
12 – Full-time or part-time: An In-House SEO Consultant from a specialized company can perhaps work a couple of days per week, a couple of days per month or five days a week. Depending or you needs and the turnover of your online projects, the in-house consultant can perhaps work a couple of days in seven days, five days the in a few days and one day in the next week. This offers you flexibility which is not at all times possible whenever you hire a worker and save your company a bundle if you find little work for an SEO consultant.
Hiring a competent SEO consultant is never easy particularly if the hiring managers are not proficient enough in SEO to spot and pick the most effective candidate.
An in-house SEO consultant works wonders for any business website by establishing clear standards for the Best SEO Practices in every company departments involved along the way of launching, modifying, improving and maintaining the numerous websites of your company.
Getting an in-house SEO consultant from a specialized SEO company is probably the most productive and cost-effective option. Many companies have realized the value and the price savings involved with getting an In-House SEO Consultant. These companies have achieved their goals in getting higher returns on the investments in web optimization and internet marketing.